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Thursday, July 28, 2005

AdSense Crawler Downloads XML Sitemaps

If your site provides a Google XML Sitemap, check your server logs for entries like

2005-07-27 13:33:01
/mycutesitemap.xml
Mediapartners-Google/2.1
66.249.66.47
GET
crawl-66-249-66-47.googlebot.com


It looks like Google has launched a new phase of the Sitemaps project, and this could help targeting AdSense ads to a great degree. If AdSense gets alerted to current content changes (submitted via the sitemap's Last Modified attribute) before the next scheduled crawl occurs (probably next month or so), it could become easier to tweak pages carrying AdSense ads.

If your Web site lacks a dynamic XML sitemap, implement this feature as soon as possible. It could increase your AdSense revenue.

Learn more about Google XML Sitemaps here.

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