Anatomy and Deployment of Links
The targeted audience are developers and software architects, folks who usually aren't that familiar with search engine optimizing and the usability aspects of linkage. Overview:
Defining Links, Natural Linking and Artificial Linkage
I'm starting with a definition of Link and its most important implementations as Natural Link and Artificial Link.
Components of a Link I. [HTML Element: A]
That's the first anatomic chapter, a commented text- and image-link compendium explaining proper linking on syntax examples. Each attribute of the Anchor element is described along with usage tips and lists of valid values.
Components of a Link II. [HTML Element: LINK]
Based on the first anatomic part, here comes a syntax compendium of the LINK element, used in the HEAD section to define relationships, assign stylesheets, enhance navigation etc.
Web Site Structuring
Since links connect structural elements of a Web site, it makes sense to have a well thought out structure. I'm discussing poor and geeky structures which confuse the user, followed by the introduction of universal nodes and topical connectors, which solve a lot of weaknesses when it comes to topical interlinking of related pages. I've tried to popularize the parts on object modeling, thus OOAD purists will probably hit me hard on this piece, while (hopefully) Webmasters can follow my thoughts with ease. This chapter closes the structural part with a description of internal authority hubs.
A Universal Node's Anchors and their Link Attributes
Based on the structural part, I'm discussing the universal node's attributes like its primary URI, anchor text and tooltip. The definition of topical anchors is followed by tips on identifying and using alternate anchors, titles, descriptions etc. in various inbound and outbound links.
Linking is All About Popularity and Authority
Well, it should read 'linking is all about traffic', but learning more about the backgrounds of natural linkage helps to understand the power and underlying messages of links, which produce indirect traffic. Well linked and outstanding authority sites will become popular by word of mouth. The search engines will follow their users' votes intuitionally, generating loads of targeted traffic.
Optimizing Web Site Navigation
This chapter is not so much focused on usability, instead I discuss a search engine's view on site wide navigation elements and tell how to optimize those for the engines. To avoid repetition, I'm referring to my guide on crawler support and other related articles, so this chapter is not a guide on Web site navigation at all.
Search Engine Friendly Click Tracking
Traffic monitoring and traffic management influences a site's linkage, often to the worst. Counting outgoing traffic per link works quite fine without redirecting scripts, which cause all kind of troubles with search engines and some user agents. I'm outlining an alternative method to track clicks, ready to use source code included.
I've got a few notes on the topic left behind, so most probably I'll add more stuff soon. I hope it's a good reading, and helpful. Your feedback is very much appreciated:)
Tags: Search Engine Optimization (SEO) Web Site Development
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